ARLINGTON, TX — The Dallas Cowboys are taking unprecedented steps to bring fans back to AT&T Stadium after a wave of backlash from one of the most controversial trades in franchise history.
Less than a week after sending superstar linebacker Micah Parsons to the Green Bay Packers, the Cowboys announced across-the-board price cuts on home-game tickets and concessions. Team officials also confirmed that bottled water will now be free at all stadium kiosks.
According to multiple sources, fewer than 50 percent of tickets for upcoming home games have been sold, a staggering number for a franchise long considered the NFL’s gold standard in attendance and revenue.
“We hear our fans,” one Cowboys executive said on Tuesday. “This team belongs to the people of Dallas and North Texas. We want to make it easier, more affordable, and more enjoyable to come out and support the star.”
Concession prices are reportedly being reduced by as much as 30 percent, including stadium favorites like burgers, nachos, and hot dogs. Beer prices will stay the same, but officials confirmed new “family bundles” are in the works to encourage larger groups to attend.
The move is a direct response to the frustration among Cowboys Nation following the Parsons deal. Social media has been flooded with season-ticket holders threatening to stay home or sell their seats on secondary markets in protest.
Local fan groups have described the trade as “a betrayal,” with some arguing the franchise is prioritizing financial flexibility over winning. Empty patches of seats during last week’s opener against the Eagles only reinforced those concerns.
The Cowboys insist they remain committed to competing in 2025, citing the additions of defensive tackle Kenny Clark and multiple draft picks as part of a long-term vision. But the fan backlash has already created an urgency rarely seen in Dallas.
For now, team officials hope slashing ticket costs, trimming food prices, and offering free bottled water will soothe some of the anger — and fill AT&T Stadium’s 80,000 seats when the Cowboys return home.
